PPC.
Kenshoo Trends Report – The state of search advertising in 2019
The search industry's interest goes beyond Google, Apple Search Ads' on the rise. Kenshoo reveals insights and key stats on social and…
Tips to lower brand CPC for greater profitability
The long-term benefits can help advertisers gain up to 40% cost savings, have a significant impact on profitability, and free up budget…
How to optimize paid search ads for phone calls
70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate…
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads' strategy to target…
Marketing automation for search: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding,…
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and…
Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you're missing out if you're not retargeting. Learn the art of customer retention with Google…
Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up…