PPC.
A Closer Look at Behavioral Advertising
Behavioral advertising is getting a lot of buzz lately, particularly as rumors of behaviorally targeted search advertising programs gain more traction. While…
Advertiser Files Complaint To Block Google Click Fraud Settlement
One Google advertiser is making a very formal rejection of the proposed Google click fraud settlement — he’s filed a complaint to…
Online Ad Spending Continues to Grow
During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for many, this…
AdWords Advertisements Not Censored in Google China
Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an…
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element.…
Class Action Fraud Suit Filed Against Yahoo Over Adware & Domain Distribution
Via Threadwatch, Suit Levels Spyware, Typosquatting Allegations at Yahoo at the Washington Post covers a class action lawsuit filed against Yahoo and…
Revisiting Search Engine Ad Breaks
Originally, the news of Google’s broad matching change had me thinking that Google was adding more ad positions to their search results…
Online Advertisers Can Only Handle PPC Price Increase of Less Than 30%
Adotas reports on a presentation made at SES Toronto, where SEMPO said that 80% of PPC advertisers could only handle a 30%…
New Click Fraud Index Aims To Quantify Click Fraud Rate
Elinor Mills points to a new Click Fraud Index service that reports click fraud rate among those monitoring through its network to…
Search Ad Providers Gaze into their Crystal Balls
Is search advertising slowing down, or just getting started? What new distribution channels are likely to open up in the coming months?…