PPC.
Search Ads Getting More Attention From Big Advertisers
The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large…
Time Warner Cable Can Auction Off TV Ads
Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels. Time…
Yahoo Denies Scandinavia Testing
In a follow-up to last week’s post, Yahoo has said they aren’t testing a new system in Scandinavia. Without giving details about…
Yahoo to Reduces U.K. Agency Search Ad Commissions
Netimperative reports that Yahoo Search Marketing is reducing the commissions they give U.K. third-party search ad agencies from 15% to as low…
Yahoo “Project Panama” Testing New Ad Ranking System
Last August, we covered how Yahoo planned to launch a new paid listings model more like Google AdWords, where clickthrough and other…
Adware Said To Generate Fake Clicks On Yahoo Search Marketing Ads
Ben Edelman lets us know about his latest study, The Spyware – Click-Fraud Connection — and Yahoo’s Role Revisited, which looks at…
The Future Of AdWords For TV?
No, it’s not search. No, Google’s not connected or even rumored to be involved with this company. But See Spot Run from…
Trust Me, I’m A Jedi Scientist — Those Aren’t The Fraudulent Clicks You Were Looking For
Nice catch by Threadwatch, Click fraud concerns bruise Google from Bloomberg, where Google CEO Eric Schmidt is quoted saying to trust him,…
RPA Awarded By Both Google & Yahoo For Paid Search Innovation
AdWeek reports that ad agency, RPA, has been awarded awards from both Google and Yahoo for paid search innovation early this month.…
Demographic & Behavioral Targeting for Search
Next-generation targeting systems will go beyond simple keyword targeting systems and allow advertisers to place ads in front of searchers based on…