PPC.
SEMPO & Fair Isaac Team Up To Study Click Fraud
ClickZ reports that SEMPO and Fair Isaac have teamed up to study PPC click fraud. Fair Isaac is the organization that developed…
Forecasted Online Ad Spend Is Corrected Upwards
Search is winning the hearts and minds of marketing managers across the US, (and this is good news for search worldwide). Brand…
Clickbot.A Click Fraud Network Dismantled
ClickZ reports that the Clickbot.A virus that infected 34,000 machines (last report more than 50,000 PCs) and auto clicked on an unknown…
Google Click Fraud Settlement: Why One Online Merchant Is Opting Out
Radiator.com is a company spotlighted in a recent Associated Press article about the proposed settlement of a class action suit against Google…
Free New AdWords Alerts Service
A free alert service kicks off with two alerts related to Google AdWords and AdSense. You can get daily email alerts with…
Search Engines Using Search Ads To Promote Themselves
In the past week or so, I have been reporting on the different ways search engines use search ads to promote their…
Leveraging Brand and Non-Brand Search Terms
New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings…
New Click Fraud Bot Exploiting 34,000 PCs & Hundreds Of Advertisers
Help Net Security reports that PandaLabs discovered a bot named Clickbot.A, which infected 34,000 computers. The Clickbot.A automatically clicks on search ads,…
Tim Cadogan Talking At Yahoo Analyst Day
Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer…
5% Of Search Results Lead To “Dangerous Sites”
Andy Beal reports on a Wall Street Journal article that claims 9% of paid search ads lead to “dangerous sites.” Three-percent of…