PPC.
The Sweet Smell of Search?
In his latest column at ClickZ, Kevin Lee explains the concept of “search scent,” which illustrates that humans forage for information on…
Wired Writes Yahoo’s Eulogy
Wired reporter Fred Vogelstein has penned a 3,200-word eulogy to Yahoo, “How Yahoo Blew It.” The story chronicles Yahoo CEO Terry Semel’s…
Google’s Response to “The Sausage Manifesto”
Today’s SearchDay, It’s Time to See What’s In the PPC Sausage, looks into Jeffrey Rohr’s open letter to paid search networks about…
It’s Time to See What’s In the PPC Sausage
Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and…
Rohrs Addresses Click Fraud Issues With “Sausage Manifesto”
In a “Jerry Maguire moment” during SES Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues, sat…
Panama not enough? Of course not.
Business Week takes a stab at advising Yahoo about how it should take on Google in “Why Yahoo’s Panama Won’t Be Enough.”…
NYTimes.com hires former Yahoo executive
Leon Lazaroff of Bloomberg reports that The New York Times has named Murray Gaylord, a former Yahoo executive, to oversee marketing of…
Panama Now Open to New U.S. Advertisers
An earlier-than-expected launch in October for existing Yahoo advertisers has apparently gone well, since Yahoo today opened up the platform to new…
Microsoft Files Patent for DVR Ad Server
Microsoft is adding to its pile of patents with one for an ad serving method for DVRs. How this will work should…
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks
Google’s click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual…