PPC.
Yahoo Gives Tips To Improve Quality Score
Yahoo is trying to help people prepare for the addition of their Quality Score filter that will launch on Feb. 5th. I…
Affiliates and PPC
Are affiliates the cause of high PPC search ad costs for merchants? In his latest ClickZ column, Kevin Lee discusses the tactics…
Google Refutes Click Fraud Numbers, Once Again
In response to the latest click fraud report from Click Forensics, Google’s Shuman Ghosemajumder has responded in a two part post on…
Click Fraud Numbers Up, Content Networks Near 20%
A Click Forensics report found 2006 click fraud numbers reached 14.2% overall and 19.2 for clicks from search engine content networks. While…
Yahoo Keyword Tool Not Dead Yet
Earlier reports that Yahoo’s keyword research tool is being discontinued are not true, according to a Yahoo spokesperson. Apparently, issues with the…
Search & Outdoor: Separated at Birth?
Apparently SEM is not so different from outdoor advertising — you know, billboards and such. At least that’s what Intrapromote’s Eric Dafforn…
Yahoo To Add Quality Score To Panama Feb. 5th
Below is the official press release from Yahoo! regarding the addition of a Quality Score to Panama. UPDATE Conversation with Gaude Lydia…
Panama Gets Mixed Review From Wall Street Journal
Seems Kevin J. Delaney over at the Wall Street Journal got mixed reviews of Yahoo’s new search advertising interface, Panama. And this…
Microsoft Shows Off AdCenter
A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and…
Are You Undervaluing Traffic?
Many marketers aren’t able to quantify The Value of Online Traffic. According to Bryan Eisenberg, the problem isn’t that online traffic costs…