PPC.
Click Quality Council Holds Steering Committee Meeting
Kevin Embree, of Click Forensics, headed a Click Quality Council Steering Committee meeting today. With over 20 people in attendance to this…
Yahoo Europe Beta Testing PPC Quality Score Ranking
I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe.…
Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not…
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent…
Boosting CTRs in a Search Fragmenting World
Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do…
The Beginning of the Fragmentation of Search
Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the…
Zen and the Art of Paid Search Maintenance
Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for implementing some…
Yahoo Upgrades Panama’s Tools
The keyword selector tool is offering suggestions, copying and moving keywords amongst groups, and an improved help section have been added to…
Search Ad Sellers Should Help CTRs More
Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their…
Coordinating Search with External Media: Can Less Be More?
Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually…