PPC.
Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads
Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search…
Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was,…
Yield Software Launches Search Marketing Suite
Last week, I had the pleasure of speaking with the guys from Yield Software about their brand spankin’ new search marketing software…
PPC Content Advertising: The Latest Tips and Best Practices
Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers who…
Yahoo Adds Targeting to Search and Content Ads
Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling.…
Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation…
Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still…
One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of…
Google Conversion Optimizer: The Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated…
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable.…