- 57
- articles
- 2008–2010
- on Search Engine Watch
- Analytics
- most covered
Tim Ash
2009
Granularity in Landing Page Optimization
Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes…
Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using…
The Art of the Landing Page: 7 Tips For Increasing Conversions
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you…
Lies, Damned Lies, and Statistics in Landing Page Optimization
The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there…
Your Baby Is Ugly
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect…
Meaning-Making in Landing Page Optimization
We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances.…
Applying Probability to Landing Page Optimization
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The…
Free Google Webinar – 7 Deadly Sins of Landing Page Design – TODAY 10am PDT
FREE Google webinar on the 7 Deadly Sins of Landing Page Design led by SiteTuners.com CEO Tim Ash will be…
What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can…
The Decision-Making Funnel, Stage 4: Action, Part 2
Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value…
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