Tereza Litsa
119
articles
2016–2020
on Search Engine Watch
SEO
most covered
Author

Tereza Litsa

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial.

2016

Content

Eight content marketing trends to think about in 2017

It's time to plan the year ahead, so how about starting with a look at the content marketing trends that…

09 Nov 2016

Development

How to create an effective digital marketing strategy

A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?

07 Nov 2016

Social

Instagram interaction rate has decreased by 33% since 2015

Instagram may be among the most popular social platforms, but this doesn't mean the interaction rate cannot be affected by…

03 Nov 2016

Development

How to get started with online reputation management

Online reputation is important for every business and social media has only escalated the need. But how can you filter…

01 Nov 2016

Mobile

Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while…

28 Oct 2016

Industry

Bing Ads reveal the most searched Halloween costumes

Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can…

26 Oct 2016

Social

What makes social videos so effective?

Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video…

21 Oct 2016

Content

How the rise of user-generated content is changing marketing

User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand's strategy. But…

14 Oct 2016

Social

Seven ways marketers can use Twitter Moments

Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean…

13 Oct 2016

Social

What makes people follow or unfollow a brand?

Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence…

07 Oct 2016

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