Tereza Litsa
119
articles
2016–2020
on Search Engine Watch
SEO
most covered
Author

Tereza Litsa

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial.

2017

Content

Top B2B content marketing metrics for 2017

A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing…

10 Jan 2017

SEO

Five quick tips to boost your SEO in 2017

It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it…

03 Jan 2017

2016

SEO

Google tests its own user ratings for movies

There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and…

15 Dec 2016

Analytics

The problem with Facebook’s miscalculated metrics

As the most popular social platform the expectations are high and Facebook's ambitious plans that keep growing year by year…

12 Dec 2016

Mobile

How neuroscience can help increase engagement with mobile users

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with…

24 Nov 2016

Social

Did Facebook find a way to deal with fake news?

Mark Zuckerberg has decided to address the issue of fake news and announce Facebook's future plans.

22 Nov 2016

Social

What’s the best way to use hashtags on Twitter, Facebook and Instagram?

In April, Facebook opened up its Messenger app to brand chatbots, and recently took steps to monetize Messenger by allowing…

18 Nov 2016

Content

How speed affects your site’s performance [infographic]

Site speed is an important factor for SEO and conversion, but do we really understand its impact?

16 Nov 2016

PPC

How Black Friday can lead to valuable organic search opportunities

Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the…

11 Nov 2016

Development

​How young marketers can impact digital strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we…

10 Nov 2016

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