- 119
- articles
- 2016–2020
- on Search Engine Watch
- SEO
- most covered
Tereza Litsa
Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial.
2018
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick…
Here are the key metrics and templates you need to create a PPC report
A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here…
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved…
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years - and will become all…
How to make sure your social media marketing is on track for 2018
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to…
2017
How to improve your AdWords conversion rate
Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success?…
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC…
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can…
Image optimization 101: How to rank higher in image search
Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some…
Seven SEO trends to watch in 2018
As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to…
Page 3 of 12