Tereza Litsa
119
articles
2016–2020
on Search Engine Watch
SEO
most covered
Author

Tereza Litsa

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial.

2017

SEO

Ten steps to successful SEO for startups

SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search…

04 Oct 2017

Content

5 tips to create a data-driven content marketing strategy

Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing…

19 Sep 2017

Content

7 more tips to improve your content creation

How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable…

02 Aug 2017

Content

8 tips for improving your content creation

The rise of content marketing has brought content creation to the forefront for all businesses. Earlier this summer, I presented…

01 Aug 2017

PPC

PPC 102: Seven tips to improve your paid search campaigns

Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more…

13 Jul 2017

Industry

Meeker’s Report on the state of advertising and ad trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a…

20 Jun 2017

PPC

PPC 101: Eight tips to get started with paid search

PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just…

16 May 2017

PPC

The psychology of language for paid search

The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.

03 May 2017

Events

How to use Search Console for quick SEO wins

SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at…

17 Apr 2017

Industry

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.…

07 Apr 2017

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