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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google now shows AI-generated images within AI Overviews
Google is now showing AI-generated images directly within AI Overviews. Google announced this last month, writing: “To help bring those…
Google updates checkout functionality in free listings
Google is testing new functionality within its free listings checkout experience. Earlier this year, Google launched direct checkout for free…
Microsoft Bing tests large images for ads, and it could dramatically boost CTR
Bing is testing large images for ads appearing at the top of its search results page. I spotted this yesterday.…
Google tests showing hyperlinks below cards in AI Mode
Since AI Mode launched in Google’s search results, Google has continued rolling out changes to how it looks and functions.…
Google sponsored ads now show star ratings
Google is testing a new addition to sponsored results on mobile, displaying a website’s overall rating out of 5. We…
Yahoo Search is pushing its AI-powered Scout directly into search results
Yahoo launched a new feature called Yahoo Scout back in January, similar in concept to Google’s AI Mode. I spotted…
Google tests replacing Sponsored Store with Featured Store in SERP
Google is testing a new heading for its sponsored store section, swapping “Sponsored” for “Featured Store,” with a new subheading…
Google confirms new homepage buttons pointing to AI Mode
This week, Google updated its homepage design with new buttons. We covered this change earlier, and now Google has confirmed…
Is Google struggling to show favicons for sites in search results?
Google appears to be having trouble displaying favicons for websites in search results.
Google’s Generative AI report in Search Console now launched globally
Google’s Generative AI report in Search Console appears to be rolling out globally. This report launched in june, giving property…