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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google Ads expands AI-generated aspect ratios for PMax video ads
Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing…
Google adds option to edit short name in Search Profiles
Google is adding a new option in Search Profiles that lets users edit their short name. Previously, this wasn’t something…
Google Search Console data recovering after logging issue
Yesterday, we covered the drop in Google Search Console’s performance report, which John Mueller confirmed was due to a logging…
Bing tests Short video tab in header on desktop
Bing is testing a short video header tab on desktop. We saw Google do something similar nov 2025, adding a…
Google pauses AI-generated images test in search results
Last week, Google tested AI-generated images within search results. we covered previously this, Inspired Taste shared their frustration on X…
Google lets users remove watermarks from AI generations
Google announced last Friday that users can now remove watermarks from its AI-generated content. This was confirmed by Josh Woodward,…
Google Search Console performance report shows decline
Site owners have been reporting a drop in Google Search data since August 15th, with many complaints circulating on social…
Bing tests showing full URLs in Copilot search
Bing is testing a change in Copilot search that shows the entire URL for a result. this is different from…
Google brings Gemini 3.7 Flash to Search AI Mode
Google is bringing the Gemini 3.7 Flash model to AI Mode in Google Search. This is available globally starting today…
Google Merchant Center for agencies now supports 1,000 linked accounts
The Google Merchant Center Help document was recently updated with new information. GMC for agencies can now link up to…