- 23
- articles
- 2010–2012
- on Search Engine Watch
- Industry
- most covered
Rob Chant
2011
Why Small Businesses Should Link Out
A lot of advice has been written over the years telling you to never link out, and horde all the…
Introduction to Google PageRank: Myths & Facts
Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we…
How Small Businesses Can Get a Link from Wikipedia
If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially…
Why SEOs Shouldn’t Fixate on Keyword Rankings
Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some…
How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web…
New Year’s Resolutions for Small Businesses
Small business owners: if you're going to have a web site, make it an absolutely core component of your business.…
2010
Preparing Your Small Business Site For SEO
A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for…
Improve Your SMB Site with These 2 Basic SEO Metrics
Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter…
Small Business and Search: Where’s the Return? (Part 2)
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on…
Small Business and Search: Where’s the Return?
Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your…
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