Radu Tyrsina
135
articles
2026
on Search Engine Watch
SEO News
most covered
Publisher & Owner

Radu Tyrsina

Radu Tyrsina is a media entrepreneur and the owner and publisher of Search Engine Watch.

He began his career as a technology writer, covering the rapid rise of mobile devices, operating systems, and digital platforms. His reporting established early industry authority and was referenced by Politico, WIRED, the BBC, The Guardian, and many other leading publications.

In 2012, Radu founded Windows Report, growing it from an independent technology website into the foundation of Reflector Media. Over the following decade, he built and acquired a robust portfolio of established digital publications across the technology and software sectors.

Following his exit from Reflector Media, Radu made a strategic pivot to focus exclusively on Search Engine Watch. For him, the publication represents far more than another media investment. Having documented search before Google even existed, Search Engine Watch helped chronicle the development of SEO and search marketing as professional industries.

His objective today is to respect that legacy while rebuilding the platform for the next era of digital discovery, one shaped by artificial intelligence, Generative Engine Optimization (GEO), and a renewed demand for independent, genuinely useful reporting.

“Search Engine Watch already has a history that cannot be recreated. My responsibility is to build a future worthy of it.”

2026

PPC

Google Business Profile now lets you review and delete collected info

Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its…

14 Sep 2026

SEO News

Google Ads tests a way to steer spending toward priority products

Google Ads is testing Product Value Optimization, a feature that lets retailers adjust how much selected products are worth to…

14 Sep 2026

AI Search

OpenAI tests ChatGPT ads that skip the advertiser’s website

OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to…

14 Sep 2026

SEO News

OpenAI can reject ChatGPT ads simply for competing with its own business

OpenAI has explicitly reserved the right to reject ChatGPT advertisements that conflict with its commercial interests, giving competing businesses another…

14 Sep 2026

SEO News

Google details partner-only search API as Custom Search nears shutdown

Google has updated documentation for a service that lets approved partners add full-web Google search results to their websites and…

14 Sep 2026

AI Search

Google tests payments for content used in AI answers, but pricing remains unclear

Google is testing payments to publishers whose content helps produce answers in Gemini, AI Overviews and AI Mode. Participants can…

14 Sep 2026

SEO News

How to run ads on ChatGPT: A beginner’s guide

To run ads on ChatGPT, start at OpenAI Ads Manager. Eligible businesses can create an advertiser account, complete verification and…

13 Sep 2026

Analytics

Google Analytics launches Dashboards to make custom reporting easier

Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one…

13 Sep 2026

Local

How to fix a suspended Google Business Profile

Check the restriction, correct your business details, and prepare your evidence before submitting an appeal.

13 Sep 2026

AI Search

Looking for an llms.txt generator? You probably don’t need one

Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful,…

12 Sep 2026