Reviews.
Ubersuggest review (2026): Still cheap, but not just a keyword tool anymore
Ubersuggest has had one of the stranger evolutions in SEO software. Search Engine Watch wrote about it back in 2013, when Übersuggest was basically a free way to…
Best broken link checkers: I ran 12 tests – here’s what I found
A broken link checker should help you finish the repair: find the failed destination, locate the link in your content and check…
KWFinder review: I made it my main keyword tool for a week
After spending more than 20 years running search-led publishing businesses and relying on SEO tools to make real editorial, traffic, and investment…
100+ Best Free SEO Tools in 2026: actually free options
Search Engine Watch published its first major free SEO tools roundup in 2013. We returned to the subject in 2016 with a…
Bing Webmaster Tools AI Performance review: 7 things we love
I am a fan of Bing Webmaster Tools. I’ve said it multiple times, and I’ll say it again: I think they’ve come…
6 best SEO courses that are actually worth taking in 2026
Search Engine Watch was comparing online SEO training options back in 2008. At the time, paying roughly $150 for a beginner course…
9 best internal linking tools we still like in 2026
Internal linking has always played a crucial role in effective SEO. While its importance remains, the approach has evolved: many now seek…
Surfer SEO review (2026): We tested its content scores, AI tools and real workflow
Here we are on the verge of my 3rd review! I’ve already reviewed SerpStat and SE Ranking, and have decided to review…
15 best Linkedin alternatives in 2026
Linkedin is an amazing professional networks if you’re looking to expand your reach, find a new job or just learn stuff. I’ve…
SE Ranking review (2026): Powerful, polished and no longer cheap
It’s time for my second review here at SEW, and I couldn’t be more excited. Today, I’m diving into SERanking and analyzing…
Serpstat review: what we learned after using it for a year
In my career spanning over 20 years in SEO, publishing, and content, I’ve used, as you might guess, quite a lot of…
11 best alternative search engines to Google in 2026
In recent years, Google has made significant changes that have particularly impacted publishers and other content creators. At the same time, we’ve…
Best Search Engine for Privacy in 2026 [7 Ranked]
DuckDuckGo is the best private search engine for most people, but it is not the right answer for every threat model. We…