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Radu Tyrsina
Radu Tyrsina is a media entrepreneur and the owner and publisher of Search Engine Watch.
He began his career as a technology writer, covering the rapid rise of mobile devices, operating systems, and digital platforms. His reporting established early industry authority and was referenced by Politico, WIRED, the BBC, The Guardian, and many other leading publications.
In 2012, Radu founded Windows Report, growing it from an independent technology website into the foundation of Reflector Media. Over the following decade, he built and acquired a robust portfolio of established digital publications across the technology and software sectors.
Following his exit from Reflector Media, Radu made a strategic pivot to focus exclusively on Search Engine Watch. For him, the publication represents far more than another media investment. Having documented search before Google even existed, Search Engine Watch helped chronicle the development of SEO and search marketing as professional industries.
His objective today is to respect that legacy while rebuilding the platform for the next era of digital discovery, one shaped by artificial intelligence, Generative Engine Optimization (GEO), and a renewed demand for independent, genuinely useful reporting.
“Search Engine Watch already has a history that cannot be recreated. My responsibility is to build a future worthy of it.”
2026
What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
Google’s AI answers reduced Wikipedia search visits, study finds
Google’s AI Overviews reduced search referrals to English Wikipedia by around 5%, according to a University of Washington working paper…
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial…
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to…
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets…
Could Google’s next core update arrive in September 2026?
Google’s last core rollout finished in June. We checked previous September updates, current volatility readings and publisher reports to assess…
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
Google researchers improved AI search and made the top result worse
Google DeepMind researchers are exploring whether one AI model could find and rank search results, replacing a process often split…
Google warns AdSense publishers their impression counts could drop
Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February…