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Mike Obrien
2015
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other…
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along…
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to…
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in…
‘Right to Be Forgotten’ Laws to Be Strictest in Russia
If the bill is passed, Russians won't even have to provide the links they want removed, putting the onus on…
Google Trends Expands to Focus on Real-Time Data
The new Google Trends homepage displays a carousel of news items that are currently trending, allowing users to explore each…
Google Now Adds Quote Cards That Lack Attribution
The latest Google Now card includes quotes in the search results for famous people, though the quotes are displayed in…
Bing to Start Encrypting Search Traffic
With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with…
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic
Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also…
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