- 52
- articles
- 2009–2015
- on Search Engine Watch
- Industry
- most covered
Michael Bonfils
2010
Search Around the World: South Korea
South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you…
Targeting by Language or Country: What You Need to Know
The benefits and challenges associated with international search targeting tactics.
Search Marketing in China, Now What?
Chinese search engines, including Baidu, Google, Soso, Sogou, Bing, and Yahoo, present many SEO and PPC opportunities for international search…
Search Around the World: Italy
A look at the most popular search engines, top industries, and search marketing best practices in Italy.
Top International Search Marketing Failures to Avoid in 2010, Part 2
Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local…
Top International Search Marketing Failures to Avoid in 2010, Part 1
There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can…
2009
International Search Marketing Guide to the Holidays
Planning and succeeding with your holiday international search marketing strategy can seem daunting, but there are opportunities with this highly…
Tiptoeing Your Way Into International Search Marketing
With global search growing rapidly, there has never been a better time to expand internationally.
Baidu — The SEO Perspective
If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on…
Yandex — The SEO Perspective
Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have…
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