- 141
- articles
- 2006–2013
- on Search Engine Watch
- Local
- most covered
Michael Boland
2011
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to…
2010
The Future of Visual Search: UPCs, QR Codes, and Augmented Reality
Combined with general mobile device evolution and penetration, the pieces are falling into place for an all-out mobile barcode revolution…
Reselling SEM: Google Walks the Line
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business…
Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective…
Mobile Local Search and the New Click Fraud
Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users…
Who’s Winning the Geo-social Game?
In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch…
Mobile & Location: Checking in on the Latest (Part 2)
Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a…
Mobile Search: Time for a Hearing and Vision Checkup
Mobile innovation is accelerating, including voice search, barcode scans, augmented reality, and other more intuitive search inputs. Will mobile software…
iAds and iPads: New Directions in Mobile Advertising (and Search)
With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different?
Mobile & Location: Checking in on the Latest
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly,…
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