43
articles
2016–2020
on Search Engine Watch
Industry
most covered
Author

Luke Richards

2018

Local

Hyperlocal SEO: What is it, and how can you make sure you do it right?

It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the…

03 Apr 2018

Content

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques,…

21 Mar 2018

Content

How to plan and create evergreen content for SEO

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore…

14 Mar 2018

2016

Development

Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!

Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide…

14 Oct 2016

Industry

Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?

The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.

11 Oct 2016

Analytics

The three Vs of contact data: verify and validate for value

A new report from Informatica is highlighting the importance of clean contact data for marketers.

03 Oct 2016

Development

Guide to Excel VLOOKUP basics and top five rookie mistakes

An Excel VLOOKUP can be a marketer’s best friend because it can save you hours of work.

30 Sep 2016

Industry

Just 36% of people entering the tech industry are women

The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry…

29 Sep 2016

Development

13 time-saving Excel shortcuts & tips for marketers

Here's an update of our classic Excel tips and shortcuts list with a few that reflect some new functionality in…

28 Sep 2016

Content

Instagram content best practice: winning examples from global brands

This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.

22 Sep 2016

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