- 45
- articles
- 2011–2014
- on Search Engine Watch
- Social
- most covered
Lisa Buyer
2013
Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the…
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor…
Visual PR Secrets: Content Power Tips and Social Publishing Trends
Today's content is more visual, social and sophisticated. As brands compete to lure in new customers with the right pictures,…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to…
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers,…
22 Facebook PR Secrets Every Community Manager Should Know
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix…
Social Tragic-ology: How Brands Learn to Be Part of Real News
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people…
How to Avoid PR Disaster With a Social Media Policy
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social…
6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business…
Online Newsrooms Grow Up, Go Social, Get Optimized
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A…
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