45
articles
2011–2014
on Search Engine Watch
Social
most covered
Author

Lisa Buyer

2013

Analytics

Hot #Instagram Analytic Tools to Optimize Brand PR Power

More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is…

11 Jan 2013

2012

Social

How to Create a Social Media Editorial Calendar

Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices…

28 Dec 2012

Social

Social Media Strategy in Times of Tragedy

SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people…

21 Dec 2012

Social

Social PR Tips to Get Fit for 2013 Digital Marketing

Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain…

13 Dec 2012

Industry

Putting Search in Focus: Trends to Watch in 2013

What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to…

15 Nov 2012

Social

Get the Picture: Brands Use Instagram for Visual Marketing

The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say…

18 Oct 2012

Social

SEO & the Dawn of Visual Social Media

The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local…

20 Sep 2012

Social

PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond…

23 Aug 2012

SEO

Can the SEO-PR Love Affair Survive After Panda & Penguin?

Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality,…

26 Jul 2012

Social

How to Use Tracky Social Collaboration for Conferences & More

Connect. Collaborate. Get it all done. The social collaboration platform is positioned to help people and companies organize all of…

28 Jun 2012

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