- 51
- articles
- 2013–2017
- on Search Engine Watch
- PPC
- most covered
Larry Kim
2015
The Most Expensive States for Paid Search in the U.S.
Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas,…
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the…
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a…
Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving…
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn't just dominating search, but digital advertising across the board.
No Time to Create Content? No Way! 13 Tips for Quick and Easy Content
Think you don’t have time for content? Think again.
“Store Visits” Metric in Google AdWords Measures Offline Conversions
The new metrics allow you to see the impact of your search ads on in-store traffic.
2014
What’s Next for Twitter Advertisers: Video, SEO, & Expanded Audience
In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.
Microsoft Global Ad Sales Team Layoffs Beg the Question: Is Microsoft Done With Advertising?
Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.
Should Hotels.com Get a Google Slap for Soliciting Paid Links From Bloggers?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in…
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