- 51
- articles
- 2013–2017
- on Search Engine Watch
- PPC
- most covered
Larry Kim
2016
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements,…
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other's terms. The result is lower costs and…
Five ways to improve your organic reach on Facebook
Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited…
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search…
What’s the most important CRO metric? (hint: not conversion rate)
What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts.
Facebook ad targeting: every possible option available [infographic]
A couple weeks ago, a "simplified" Facebook Ads Manager user interface arrived, merging what used to be several separate targeting…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in…
Are remarketing lists for search ads (RLSA) the future of PPC?
With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited…
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads…
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