Jonathan Allen
292
articles
2008–2016
on Search Engine Watch
SEO
most covered
Author

Jonathan Allen

Jonathan Allen is the President of Longneck & Thunderfoot, a brand publishing and digital marketing company. He is the former director of Search Engine Watch 2009-13), an AZBEE award winning blog on search engine marketing, and former co-founder of Moblog, a Webby, MEGAS, RTS award winning & BAFTA nominee, social network for amateur photographers and citizen journalists.

2011

PPC

U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a…

22 Jun 2011

Social

Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience

At SES Toronto, Marty Weintraub identified three classes of Facebook targeting tactics that every social media marketer ought to have…

17 Jun 2011

Social

8 Tips to Avoid Social Media Disaster

Amber Mac's Keynote at SES Toronto 2011 was almost renamed "How to Avoid Weinergate" in light of the recent social…

17 Jun 2011

Video

Google Guitar Heroes Help Keep Les Paul Doodle Alive

The Les Paul Google Guitar Doodle has caused a storm of creativity around the web. Celebrities and amateurs alike have…

10 Jun 2011

SEO

Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

Dutch company, SEO Effect, conducted an experiment in using Google +1 to augment search rankings. Collaborating with 70 account holders,…

03 Jun 2011

Industry

SearchDay: Push the Button Edition – May 31, 2011

The launch of Twitter's follow button for publishers was eclipsed by the news today that Clearspring accidentally leaked the news…

01 Jun 2011

Industry

SearchDay: Contactless Edition – May 26, 2011

What's in your wallet? Probably nothing in the near future if Near Field Communications take off. Google Wallet launched today.

27 May 2011

Industry

In-house SEO Roles Grow Among Internet Retailer Top 500

Conductor study reveals that the number of Internet Retailer's Top 500 Companies with at least one In-house SEO role jumps…

26 May 2011

Industry

SearchDay: PPC is Dead Edition – May 25, 2011

Twitter acquires TweetDeck. Army gets social. Youtube turns six. AdMob turns one. North sea cools Google data center. Yahoo indecisive…

25 May 2011

Industry

SearchDay: Red Riding Hood Edition – May 24, 2011

There's no such thing as a parallel universe on the internet. Who's afraid of the big bad wolf? Bing target…

24 May 2011