292
articles
2008–2016
on Search Engine Watch
SEO
most covered
Author

Jonathan Allen

Jonathan Allen is the President of Longneck & Thunderfoot, a brand publishing and digital marketing company. He is the former director of Search Engine Watch 2009-13), an AZBEE award winning blog on search engine marketing, and former co-founder of Moblog, a Webby, MEGAS, RTS award winning & BAFTA nominee, social network for amateur photographers and citizen journalists.

2012

Video

How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting…

31 Aug 2012

Mobile

YouTube Brings TrueView Ads to Mobile

YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only…

23 Aug 2012

Industry

Chic Engine Helps You Find That Dress You Saw on Pinterest

What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock has…

12 Jul 2012

Industry

Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

With the explosion of visual content orientated social networks such as Pinterest, visual search seems to be back on the…

11 Jul 2012

SEO

SEO, Why You Are Doing it Wrong

Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on…

22 May 2012

Video

A Mom’s Advice: Create a YouTube Schedule (& 3 Recipes for Mother’s Day)

For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen…

13 May 2012

Industry

May the Fourth Be With You; SEW’s Favorite Star Wars Parodies

Why does the Star Wars theme resonate so much with our industry? Try and deny it, young SEO. George Lucas…

04 May 2012

PPC

Google Sheds Light on AdWords Quality Score with Comparative Indicators

Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality…

24 Apr 2012

Video

Google AdWords for Video Launches with Improved Targeting on YouTube

Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to…

23 Apr 2012

SEO

Personalized Search, Clients from Hell & How Not To Be An SEO

Linkdex recently announced last month's winners of their ongoing competition to write SEO film scripts. Here are three animations that…

05 Apr 2012

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