Jonathan Allen
292
articles
2008–2016
on Search Engine Watch
SEO
most covered
Author

Jonathan Allen

Jonathan Allen is the President of Longneck & Thunderfoot, a brand publishing and digital marketing company. He is the former director of Search Engine Watch 2009-13), an AZBEE award winning blog on search engine marketing, and former co-founder of Moblog, a Webby, MEGAS, RTS award winning & BAFTA nominee, social network for amateur photographers and citizen journalists.

2010

SEO

How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

Goodzer, a local shopping search engine which finds ‘nearby’ shops that stock the products you are looking for and plots…

03 Dec 2010

SEO

Shoppers Spending More on Black Friday; Is Cyber Monday Now an Anachronism?

SearchIgnite have released research that also suggests that Cyber Monday, the day that online shopping is meant to explode when…

03 Dec 2010

SEO

This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail

This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Many are making predictions…

02 Dec 2010

SEO

Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

As many search marketers in the U.S. retail sector will know, the holiday season simultaneously represents the biggest opportunity and…

01 Dec 2010

SEO

Google Earth Unwitting Star of International Relations, Again

Iranian government officials have been outraged to discover that a Star of David, the symbol of Judaism, is on the…

01 Dec 2010

SEO

Goodzer Launch In-Store Product Search Map for New York City Shoppers

With the U.S. holiday shopping stampede commencing in approximately 36 hours, tech savvy New Yorkers could develop a strategic advantage…

24 Nov 2010

SEO

Blekko Team Up with DuckDuckGo

Blekko and DuckDuckGo have formed an alliance against search spam. “Both our companies share the same mission of eliminating spam…

24 Nov 2010

SEO

Retailers Increase Spend on Search in Time for Black Friday & Cyber Monday

Research released from SearchIgnite suggest a strong Q4 for the U.S. retail sector ahead of Black Friday and Cyber Monday.…

24 Nov 2010

SEO

Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands

By now you should have heard of the ‘last click’ attribution methodology and how it is a wrong headed analysis…

19 Nov 2010

SEO

SearchIgnite DSP Makes Display Advertising More Like Paid Search

Most companies manage their display advertising and search marketing activities in ‘silos’, having separate teams and platforms to manage it…

19 Nov 2010