292
articles
2013–2015
on Search Engine Watch
Social
most covered
Author

Jessica Lee

2014

SEO

30% of Traffic to Insurance Sites Came from Search in June

Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search…

01 Aug 2014

SEO

New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating…

31 Jul 2014

PPC

Google Introduces Product Ratings on PLAs

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through…

30 Jul 2014

PPC

SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO)…

24 Jul 2014

PPC

3 New Bing Ads Geotargeting Features Now Available

Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability…

22 Jul 2014

PPC

Marin Adds Google Shopping Campaign Management

Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product…

21 Jul 2014

PPC

3 Reports Offer Insights on State of Paid Search in Q2

Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe…

17 Jul 2014

Mobile

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits…

16 Jul 2014

PPC

Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase…

15 Jul 2014

Industry

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us…

14 Jul 2014

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