292
articles
2013–2015
on Search Engine Watch
Social
most covered
Author

Jessica Lee

2013

Content

InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

The company’s latest feature gives more data to users of its application about the competition for the topics that content…

01 Oct 2013

PPC

Top Search Result = Poor Ad CTR [Study]

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click…

01 Oct 2013

Social

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of…

30 Sep 2013

Social

How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success

Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work?…

27 Sep 2013

Industry

Most Wanted Celebs Expose Searchers to Malware

The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that…

24 Sep 2013

Social

Pinterest Experiments with Promoted Pins

Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said…

20 Sep 2013

Social

How B2B Advertisers Can Win on Facebook, Just Like Salesforce

While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive…

18 Sep 2013

Events

B2B Social Media: Building a Cohesive Strategy

Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy…

16 Sep 2013

SEO

Recovering from Penalties, Penguin, and Panda

We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a…

16 Sep 2013

Industry

Google Still Taking a Beating Over Max Mosley S&M Party Search Results

The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically,…

06 Sep 2013

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