Jennifer Slegg
356
articles
2006–2014
on Search Engine Watch
Industry
most covered
Author

Jennifer Slegg

2006

PPC

Online Ad Spending Continues to Grow

During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for…

11 May 2006

Industry

What’s the Buzz Behind Behavioral Advertising?

Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual…

10 May 2006

Video

TiVo Getting Into the Ad Serving Business

While TiVo is well known for allowing television watchers to skip advertising, they are hoping they can entice viewers to…

10 May 2006

Industry

New Product Additions for AdSense Referrals & Buttons Get a Makeover

Google AdSense has launched a couple new products to their AdSense referral program, adding Google Pack and Picasso to the…

09 May 2006

PPC

AdWords Advertisements Not Censored in Google China

Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government.…

08 May 2006

Industry

Yahoo Publisher Network Suspending Accounts for Poor Traffic Quality

It is no surprise that contextual advertising networks want good quality traffic for their advertisers and periodically clean house of…

05 May 2006

Industry

MSN adCenter Officially Launches & Changes Name to Microsoft adCenter

While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of…

04 May 2006

Industry

AdSense Launches Text Ad Referrals, Site-Flavored Search and New Image Ad Sizes

The Google AdSense team has made some new additions to the program over the past few days. The first is…

24 Apr 2006

Industry

Google’s Matt Cutts Confirms AdSense Bot Helping Googlebot With Indexing

Matt Cutts, who is speaking at this week’s PubCon, confirmed that the AdSense mediapartners bot is doing double duty by…

19 Apr 2006

Industry

Conversion Value Revealed When Using Google AdWords Conversion Tracker

When using the Google AdWords Conversion Tracker, you just may be revealing more about your conversion values than you might…

17 Apr 2006