Jennifer Slegg
356
articles
2006–2014
on Search Engine Watch
Industry
most covered
Author

Jennifer Slegg

2013

Industry

Russia’s Mail.Ru Drops Google Search, Launches Own Search Engine

There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving…

03 Jul 2013

SEO

Bing Gives Webmasters More Control Over Deep Links

Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep…

02 Jul 2013

Industry

In Memoriam: Warren “Ted” Ulle (Tedster of WebmasterWorld)

The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout…

02 Jul 2013

Industry

Yahoo Axes AltaVista Search Engine, Axis Search App

Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista.…

01 Jul 2013

PPC

With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner

Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool…

01 Jul 2013

Local

Local Business Reviews Read By 85% of Consumers [Survey]

When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the…

27 Jun 2013

Analytics

Google Simplifies Process to Link AdWords, Analytics

If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better…

27 Jun 2013

Industry

FTC Updates Search Engine Ad Disclosure Guidelines

The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search…

26 Jun 2013

Industry

Google Kills Tilde Search Operator

One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage,…

25 Jun 2013

PPC

Google AdWords Dynamic Remarketing Launches For Merchants

Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is…

25 Jun 2013