Jennifer Slegg
356
articles
2006–2014
on Search Engine Watch
Industry
most covered
Author

Jennifer Slegg

2013

PPC

Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The…

30 Oct 2013

SEO

Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google

Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more…

29 Oct 2013

Industry

Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las…

24 Oct 2013

SEO

Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever

Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline…

24 Oct 2013

PPC

Google Rolls Out AdWords Ad Rank Algorithm Update

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in…

23 Oct 2013

PPC

Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two…

21 Oct 2013

Social

Facebook Retail Advertisers Averaging 152% ROI [Report]

Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends…

18 Oct 2013

Content

Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it…

17 Oct 2013

PPC

All Google AdWords Advertisers Gain Access to Review Extensions

Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows…

16 Oct 2013

SEO

Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel

Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt…

15 Oct 2013