Jennifer Slegg
356
articles
2006–2014
on Search Engine Watch
Industry
most covered
Author

Jennifer Slegg

2014

SEO

Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse

Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming.…

20 Feb 2014

SEO

Google Penalizes Social Video Advertising Site Virool

Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile…

19 Feb 2014

Industry

Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into…

19 Feb 2014

Social

Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?

After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but…

19 Feb 2014

Development

Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly

Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure…

14 Feb 2014

SEO

Google Refreshes Page Layout Algorithm

If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of…

12 Feb 2014

PPC

3 Google Updates for AdWords, DoubleClick Advertisers

Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile,…

12 Feb 2014

SEO

Google Fires First Shot in War on German Link Networks

Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings…

12 Feb 2014

Development

Matt Cutts: Bad Grammar in Comments Isn’t a Negative Google Ranking Factor

Should you worry about the grammar in your comments section? Google's Matt Cutts says no. Even if users contribute comments…

11 Feb 2014

Local

Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile,…

07 Feb 2014