- 102
- articles
- 2009–2020
- on Search Engine Watch
- PPC
- most covered
Jason Tabeling
2011
Measuring Free Clicks in AdWords
Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience,…
How Consumer Latency Affects Your Search Campaigns
When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your…
2010
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics…
Learn the Full Value of Your Paid Search Program
If you have a conversion without revenue tied to it, here's how you can use data from various channels to…
Why You Should Combine Your PPC & SEO Strategies
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Diagnosing the Impact of Optimization on Your Quality Score
These two Google tools can help you understand and track your quality score, as well as the effect of your…
The Growing Importance of Search Networks and Partnerships
Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts.
After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in…
How to Avoid Lost Impression Share Due to Budget
Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your…
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their…