- 102
- articles
- 2009–2020
- on Search Engine Watch
- PPC
- most covered
Jason Tabeling
2012
3 Tips for PPC Holiday Preparation in 2012
The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid…
3 Ways to Begin Aligning Your PPC & SEO Strategies
Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore…
Why Tablets Should be a Core Component of Your Paid Search Strategy
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of…
Paid Search Decathlon of Quality
Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds…
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily…
AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically…
Paid Search Testing, March Madness Bracket Style
Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of…
3 Underused Paid Search Metrics
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next…
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on…
4 Key Trends That Will Drive Financial Services PPC in 2012
With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search…