- 102
- articles
- 2009–2020
- on Search Engine Watch
- PPC
- most covered
Jason Tabeling
2014
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in…
2013
Top 10 Trends in Mobile Across Paid, Owned, Earned Media
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing…
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with…
5 Ways to Unlock the Value of the AdWords Dimensions Tab
The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started…
Got 99 Problems? Missed Paid Search Opportunities Shouldn’t Be One
What does Jay Z's new album have to do with paid search? Two things: It brought light to how much…
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword…
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share…
3 Mobile Considerations in Retail Paid Search
You need to be more considerate of the way that consumers are using mobile devices to understand the value of…