- 102
- articles
- 2009–2020
- on Search Engine Watch
- PPC
- most covered
Jason Tabeling
2016
Should you be paying more attention to DuckDuckGo?
I took a look at some of our own client’s data points to see how this search engine was performing…
2015
How to Use Google’s New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use…
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor
This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization…
Why Do Organic and Paid Search Traffic Have So Much Crossover?
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and…
Google Now on Tap Shows Advances in Contextual Proactive Features
At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten…
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher…
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways…
2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target
Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.
Why the Stock Market and Personalization Will Drive the Future of Search
The future of search will be vastly different than it is today - what might it look like?