- 49
- articles
- 2011–2015
- on Search Engine Watch
- PPC
- most covered
Howard Jacobson
2012
Google Search Plus Your World: The Peer to Peer Evolution Continues
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of…
PPC Split Testing: Who, What, Why & How
Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy…
2 Non-Obvious PPC Split Tests
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All…
3 Ways Local Small Businesses Can Use PPC
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant…
The Art of Winning on AdWords – Lessons from Moneyball
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account…
2011
Running Online Video Ads Alongside TV Doubles Brand Recall [Study]
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter…
How to Schedule Dayparting on Google AdWords
All businesses have specific time periods in which they are more profitable than at other times. Here is a guide…
How to Know When You Should Advertise to Tablet Users
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you…