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Greg Jarboe
2012
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a…
Unruly Adds Dynamic Creative Optimization to Social Video Player
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience.…
AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video…
How to Launch an Ad Campaign on YouTube for the Holidays
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which…
Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years,…
VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View
Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around…
YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after…
Unruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the…
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