Eric Enge
396
articles
2007–2014
on Search Engine Watch
Industry
most covered
Author

Eric Enge

2011

SEO

The Dangers of a One-Dimensional Link Building Plan

If you find yourself focused on one link building initiative, even if it’s focused on your audience, then consider developing…

25 Jul 2011

Analytics

Growth of Conversions on a New Site

Conversions don't seem to grow along the same curve as traffic – they grow more slowly. If at first you…

27 Jun 2011

Content

Redefining Unique Content

If Google's Panda update is not designed to punish websites that publish duplicate content, then how is it affecting search…

29 May 2011

SEO

The Role of On-Page SEO Content: Relevance, Not Rankings

From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to.…

01 May 2011

SEO

Checks and Balances in Ranking Signals

Google +1 is part of a wide ranging network of social behavior signals that are designed to reshape Google's ranking…

03 Apr 2011

SEO

Case Study: Impact of Code Cleanup on Site Traffic

How six months of improving site speed saw 40 percent increase in traffic.

06 Mar 2011

Local

Negative Reviews in Local Search: A Survival Guide for Businesses

If your business has received a negative review that is hurting your business, it's time for some online reputation management.…

06 Feb 2011

SEO

6 Ways to Sculpt Your Site’s Link Equity

Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity…

09 Jan 2011

2010

SEO

SEO Planning for 2011

Highlights of the year that was in SEO, plus a look at what big changes we should expect in the…

14 Dec 2010

SEO

Search Engine Optimization in an Increasingly Social World

SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving…

30 Nov 2010