71
articles
2014–2019
on Search Engine Watch
Industry
most covered
Author

Emily Alford

2015

Local

Apple Pay Could Mean Shoppable Paths for Mobile Search

A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap…

26 Feb 2015

Local

Mobile Responsive Sites Boost Search Rankings for SMBs

While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search…

25 Feb 2015

Local

Fledgling App Uses Twitter’s Keyword Search to Win an Audience

Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first…

25 Feb 2015

Local

Wearables to Heighten Demand for Local Search: Prepare Now!

The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing…

25 Feb 2015

Local

Expert Tips for Cracking Pigeon and Winning Local

Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on…

24 Feb 2015

Industry

Google Offers Guidebook for AdWords Updates

Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and…

19 Feb 2015

Industry

Google Knowledge Graph Injects Medical Symptoms Into Search

When users Google common illnesses, the company's knowledge graph will now provide symptoms, treatments, and even illustrations to help users…

10 Feb 2015

Industry

Google AdWords Upgrades URLs for Better Tracking

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information,…

09 Feb 2015

Industry

OneDrive and Bing Add Search, Shareability to Photos

Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.

29 Jan 2015

Analytics

Google Trash Can Recover Your Deleted Analytics

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or…

27 Jan 2015