- 71
- articles
- 2014–2019
- on Search Engine Watch
- Industry
- most covered
Emily Alford
2015
YP Data Helps National Brands Go Local
YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on…
Google Maps Update Makes Cities More Searchable
Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS…
GM Puts Local Search in the Driver’s Seat With AtYourService
GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands…
2014
The Ice Bucket Challenge and World Cup Brighten Up Google’s 2014 Searches
2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the…
Amazon Echo Could Sneak Voice Search Into Users’ Living Rooms
Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make…
How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify…
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and…
[#SESDENVER] Could Google+ Be the Future of SEO?
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking,…
[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?
Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of…
[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses…
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