- 80
- articles
- 2007–2013
- on Search Engine Watch
- Industry
- most covered
Carrie Hill
2009
Better Targeting = Better Leads — Demographics for SMBs
Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic…
SMB Link Building Without a Dime
Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when…
Marketing your SMB with Time & Elbow Grease
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things…
Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two…
Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out…
E-mail Marketing Tips for Small Business
Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC…
2008
The Small Business Guide to Choosing Keyword Phrases
Keyword effectiveness index, or KEI, can help you decide which keywords are worth targeting, and which ones you are most…
PPC & SEO — Two Great Tastes that Taste Great Together
Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect…
25 Design Best Practices for Your Small Business Web Site
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you…
6 Things You Might Be Doing Wrong (And How to Fix Them)!
When you look at what is and isn't working for a small business Web site, you'll find that the most…
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