- 38
- articles
- 2012–2015
- on Search Engine Watch
- SEO
- most covered
Ben Goodsell
2013
How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and…
Google Webmaster Tools Search Query Data is Accurate (and Valuable)
There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading,…
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google…
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via…
How Google’s Mobile Best Practices Can Slow Your Site Down
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect…
2012
Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling
In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided…
Take Out Duplication Without a Single Site Change
Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation…
5 Virtues to Help SEOs Achieve Workplace Enlightenment
SEO professionals are constantly coping with never-ending Google updates, but you can achieve enlightenment working in the search industry. Here…
How to Quickly Identify Duplicate Content With a Site Crawl
This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate…
Exploring Google’s SEO Toolset
From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here…