110
articles
2012–2015
on Search Engine Watch
Industry
most covered
Author

Ashley Zeckman

2014

Mobile

7 Reasons You Need to Update Your Google Maps App

Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved…

07 May 2014

Mobile

Google Now Combines Online Shopping With Location-Based Purchasing

If one of the products you've been searching for online is sold at a store near you, you will receive…

06 May 2014

Video

Vine Search Offers New Opportunity for Brands

The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there…

06 May 2014

Local

Foursquare Splits App in Two, Separates Local Search From Check-ins

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be…

02 May 2014

Mobile

Google, Where’s My Car? Google Now Adds New Parking Location Card

Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the…

01 May 2014

2013

Social

4 Memorable Twitter Campaigns of 2013

As we close out 2013, it's time to take a look back at some of the most successful social media…

22 Dec 2013

Social

How to Diagnose the Health of Your Social Media Strategy

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What…

23 Apr 2013

Social

Make the Most of Your Social Media Interactions: 9 Tips

If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine…

29 Jan 2013

2012

Social

7 Tips to Start Making Meaningful Connections on LinkedIn

Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You…

02 Oct 2012

Social

Facebook – A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

With a good idea and a killer engagement strategy, you absolutely can rely solely on Facebook to generate new and…

27 Aug 2012

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