In UK, Google To Surpass Channel 4’s Ad Dollars

The Independent reports that Google UK is expected to earn “£900m from the UK ad market in 2006.” When compared to Channel 4’s “£800m at the TV group” this year, Google is expected to beat this TV player in ad dollars. Channel 4’s Andy Duncan said, “Some broadcasters have been very slow to realise this. The industry as a whole is frankly rather backward-looking and is perhaps underestimating the scale of change that is going on and the pace of change.”