Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
- The Vice
Presidents of Search
A sure sign that search marketing is maturing is the emergence of high-level
executives responsible for the search marketing function in larger
organizations. Who are these people? What do they do, and how do they jostle
successfully in their jobs? A recent panel at SES San Jose explored these and
other issues with several vice presidents of search, and guest writer Sara
Holoubek covered the session for today’s SearchDay article, Your Search, Your
Way…. - Google
Earth Adds Featured Content Partners
Google just announced that they launched new featured content on Google Earth
from the United Nations Environmental Program, Discovery Networks World Tour,
US National Park Service, Jane Goodall Institute and Turn Here. To access this
information, open Google Earth, click on the “Featured Content” checkbox in
the sidebar. By doing that, “icons for each Featured Content provider will
span the globe, enabling users to click on individual locations and learn
about the area’s significance.”… - Site
Search Volume More Than Web Search Volume
There were two interesting articles on site search, searches done directly on
a web site versus a web search engine, recently. The first was from Shaun Ryan
where he estimated the search volume of site search compared to web search. He
shows that web searches are performed about 200 million times per day. But
based on his best guesstimation, there are more than 2 billion site search
done per day. If that is the case, a new study from Lou Rosenfeld on how site
owners view site search might be interesting to read. The study asked four
questions and received… - Yahoo
Displaying Checkout Icons In Search Ads
Andrew Goodman spotted Yahoo placing little shopping cart icons in some of the
sponsored listings for eBay ads. Just like how Google has implemented it for
those AdWords advertisers who have signed up with Google Checkout, Yahoo seems
to be displaying those icons near the ads. I don’t have any more details at
the time, but you can see a screen capture at Traffick.com…. - Google:
Banning Books In The US Is Bad; Censorship In China, Not So Much
Google’s blogging (and here) about how it is supporting the 25th anniversary
of the American Library Association’s Banned Book Week by posting information
about novels that have been challenged or banned from being in libraries
within the United States. That’s great, but it also rings hollow given
Google’s support of wide-spread censorship in China….
Headlines & News From Elsewhere
Google on the Ropes in China, Red Herring
Sex Searches Shrink: Numbers Contine Down According to Leading Web Researchers,
ResourceShelf- Why that site with 50
backlinks beats your site with 1000 backlinks, Jim Boykin
A Peek Inside TechCrunch’s 100k Subscriber Milestone, Feedburner- Podcast: Google
Earth Gains Featured Layers; Google Hypocrisy Over Book Banning? Site Search
Is Important! Plus More!, Daily SearchCast - CNN finds new marketing
niche… Dead Children, Threadwatch
Google Leaks Bloggers Password, Dave Naylor
Former KR SVP Hilary Schneider Joins Yahoo At SVP; Heading All Listing
Businesses, PaidContent.org- Google Taps Fiber with Manhattan Move, Google Watch
- Google:
The New Port Authority, Villiage Voice - Yahoo and Intel to pipe sports data to TV screens, Reuters.co.uk
- Yahoo
Publishers Noticing Balance Reductions Last Night, Search Engine
Roundtable
8 Tips on Hiring a Search Firm, iMedia Connection
Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All, ClickZ-
Special Report Released: Cookies detected by Anti-Spyware Programs, Vinny
Lingham
Podcast: Google News Archive, Sitelinks, AdWords Preview, Search Pulse
Yahoo Use Shopping Cart Icons, Too?, V7N
Danny Sullivan Interview – By Brett@WMW, V7N- 9/11 Tribute
Image, Ask.com Blog
Some Mobile Web News and a Compilation of a Few Favorite Mobile Web Resources
and Tools, ResourceShelf
Briefs: Another World eBook Fair, More Books Too!; Banned Books List (Google &
Amazon); Library News Smart Answers, ResourceShelf
Search Marketing Organization Forms in Portland, Oregon, Search Engine
Guide
Google alternatives – not all up to snuff, Lifehacker
Explore banned books, Google Book Search- SEORockstars
Hacked, Oilman
Secret Feeds in Google Video, Google Operating System